A Flemish study with over 2,000 women shows that 50% of the purchased clothes are not worn, because once we are at home they not fit or color. Making choices remains often difficult because of the enormous range of brands and models. Plus we don’t know which clothes we have at home. So it is difficult to see in the shop whether it really fits together. When you are shopping with iStyling your private virtual dressing is always available in the store. All your previous purchases are in your virtual dressing. So you can even combine clothing from home with your new selection in the shop.